| Brand topics, voice and approved details | Brand or marketing lead | The brand team reviews tone changes and confirms claims. | The tool should not fill in unconfirmed prices, availability or promises. |
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| Find relevant conversations | Operator + community manager | The community manager checks context and whether the brand can add something useful. | The operator helps find and review posts; it does not set brand strategy. |
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| Comment, like, save or connect | Operator under account rules | The owner decides which actions need approval and reviews exceptions. | Actions are limited to the networks, topics and rules configured by the team. |
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| Prepare scripts and content ideas | AI assistant + community manager | The professional verifies details, adapts the voice and seeks approval. | A draft is not a published post. Production and publishing stay with the team. |
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| Design, produce and publish assets | Community manager or content team | The brand owner approves the final asset. | Publishing through the agent is planned, not currently available. |
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| Reply to messages, comments and orders | Community manager, support or sales | The team agrees on response times, approved details and escalation. | The agent does not yet reply to DMs or incoming comments. |
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| Review quality and outcomes | Community manager + marketing or sales | The team connects activity to inquiries and sales through its own records. | Interaction counts describe activity; on their own, they do not prove sales. |
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